During a 2022 survey carried out among digital marketing and advertising executives at B2B organizations in the United States, 87 percent of respondents stated they believed that website analytics would be an area most impacted by third-party cookie deprecation at their organization. Targeted advertising was named by 76 percent of respondents.
Business-to-business (B2B) marketing areas expected to be impacted the most by third-party cookie deprecation according to marketers in the United States as of March 2022
among digital marketing and advertising executives at B2B organizations with an annual revenue greater than 100 million U.S. dollars
Method of interview
Online survey
Supplementary notes
Original question: "There is much talk about a 'cookie-less' future for marketers. What do you believe will be the biggest areas of impact on your digital marketing program resulting from this new paradigm?"
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MarketingCharts. (May 13, 2022). Business-to-business (B2B) marketing areas expected to be impacted the most by third-party cookie deprecation according to marketers in the United States as of March 2022 [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1309174/b2b-marketing-impact-cookie-deprecation-usa/
MarketingCharts. "Business-to-business (B2B) marketing areas expected to be impacted the most by third-party cookie deprecation according to marketers in the United States as of March 2022." Chart. May 13, 2022. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1309174/b2b-marketing-impact-cookie-deprecation-usa/
MarketingCharts. (2022). Business-to-business (B2B) marketing areas expected to be impacted the most by third-party cookie deprecation according to marketers in the United States as of March 2022. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1309174/b2b-marketing-impact-cookie-deprecation-usa/
MarketingCharts. "Business-to-business (B2b) Marketing Areas Expected to Be Impacted The Most by Third-party Cookie Deprecation According to Marketers in The United States as of March 2022." Statista, Statista Inc., 13 May 2022, https://www.statista.com/statistics/1309174/b2b-marketing-impact-cookie-deprecation-usa/
MarketingCharts, Business-to-business (B2B) marketing areas expected to be impacted the most by third-party cookie deprecation according to marketers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1309174/b2b-marketing-impact-cookie-deprecation-usa/ (last visited December 11, 2024)
Business-to-business (B2B) marketing areas expected to be impacted the most by third-party cookie deprecation according to marketers in the United States as of March 2022 [Graph], MarketingCharts, May 13, 2022. [Online]. Available: https://www.statista.com/statistics/1309174/b2b-marketing-impact-cookie-deprecation-usa/
