With 92 percent brand awareness, Walmart is the most well-known grocery delivery brand among U.S. internet users. Runner-up Uber Eats is recognized by 83 percent of respondents, followed by Costco. Specialist Instacart ranks fourth, with 72 percent of onliners in the United States knowing them.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading online grocery delivery brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading online grocery delivery brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1308321/most-well-known-grocery-delivery-brands-in-the-united-states/
Statista. "Leading online grocery delivery brands ranked by brand awareness in the United States in 2023." Chart. November 14, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1308321/most-well-known-grocery-delivery-brands-in-the-united-states/
Statista. (2023). Leading online grocery delivery brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1308321/most-well-known-grocery-delivery-brands-in-the-united-states/
Statista. "Leading Online Grocery Delivery Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1308321/most-well-known-grocery-delivery-brands-in-the-united-states/
Statista, Leading online grocery delivery brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1308321/most-well-known-grocery-delivery-brands-in-the-united-states/ (last visited November 18, 2024)
Leading online grocery delivery brands ranked by brand awareness in the United States in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1308321/most-well-known-grocery-delivery-brands-in-the-united-states/
