During an April 2024 survey carried out among retail and ecommerce advertising decision-makers from the United Kingdom (UK), 51 percent of respondents stated they expected direct TV/OTT to increase because of changes to the use of third-party cookies on web browsers; 36 percent said they were looking into increasing spending on display YouTube advertising.
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium
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Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium
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among advertising decision-makers from retail and ecommerce
Method of interview
Online survey
Supplementary notes
The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.
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Statista. (August 17, 2023). Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1304837/change-ad-budgets-medium/
Statista. "Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium." Chart. August 17, 2023. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1304837/change-ad-budgets-medium/
Statista. (2023). Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1304837/change-ad-budgets-medium/
Statista. "Expected Change in Advertising Budgets Due to Third-party Cookie Deprecation According to Advertising Decision-makers in The United Kingdom (Uk) as of April 2023, by Medium." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/1304837/change-ad-budgets-medium/
Statista, Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium Statista, https://www.statista.com/statistics/1304837/change-ad-budgets-medium/ (last visited April 27, 2025)
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium [Graph], Statista, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/1304837/change-ad-budgets-medium/
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