During a survey carried out among adult U.S. consumers, it was found that ads on the open internet were more relevant and more impactful than ads encountered within walled gardens such as Facebook, Instagram, YouTube, or Amazon. Amazon beat the open internet only when the interviewees were asked where they were more likely to find ads that would make them immediately make a purchase.
Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020
Characteristic
Where are you most likely to find advertisements relevant to you?
Where are you most likely to find the most impactful advertisements?
Where are you most likely to find advertisements that would make you immiadetely make a purchase?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OpenX. (March 11, 2020). Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX. "Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020." Chart. March 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX. (2020). Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX. "Effectiveness of Ads on The Open Internet versus within Walled Gardens According to Consumers in The United States as of January 2020." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
OpenX, Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020 Statista, https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/ (last visited December 22, 2024)
Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020 [Graph], OpenX, March 11, 2020. [Online]. Available: https://www.statista.com/statistics/1294541/effectiveness-ads-open-web-walled-gardens-usa/
