In 2024, the customer data platform (CDP) industry revenue stood at an estimated 2.4 billion U.S. dollars, up four percent from a value of 2.3 billion reported a year earlier. CDPs are commonly used in digital marketing. A survey found that solutions by Dynamics 365 Customer Insights and Salesforce were the most popular CDPs among marketing professionals in the United States.
Customer data platform industry revenue worldwide from 2020 to 2024
(in billion U.S. dollars)
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Customer data platform industry revenue worldwide from 2020 to 2024
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CDP Institute. (July 31, 2024). Customer data platform industry revenue worldwide from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/?hubs_content=blog.hubspot.com%252Fservice%252Fhow-to-choose-cdp&hubs_content-cta=Understanding%2520Customer%2520Data%2520Platforms
CDP Institute. "Customer data platform industry revenue worldwide from 2020 to 2024 (in billion U.S. dollars)." Chart. July 31, 2024. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/?hubs_content=blog.hubspot.com%252Fservice%252Fhow-to-choose-cdp&hubs_content-cta=Understanding%2520Customer%2520Data%2520Platforms
CDP Institute. (2024). Customer data platform industry revenue worldwide from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/?hubs_content=blog.hubspot.com%252Fservice%252Fhow-to-choose-cdp&hubs_content-cta=Understanding%2520Customer%2520Data%2520Platforms
CDP Institute. "Customer Data Platform Industry Revenue Worldwide from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/?hubs_content=blog.hubspot.com%252Fservice%252Fhow-to-choose-cdp&hubs_content-cta=Understanding%2520Customer%2520Data%2520Platforms
CDP Institute, Customer data platform industry revenue worldwide from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/?hubs_content=blog.hubspot.com%252Fservice%252Fhow-to-choose-cdp&hubs_content-cta=Understanding%2520Customer%2520Data%2520Platforms (last visited April 20, 2025)
Customer data platform industry revenue worldwide from 2020 to 2024 (in billion U.S. dollars) [Graph], CDP Institute, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/?hubs_content=blog.hubspot.com%252Fservice%252Fhow-to-choose-cdp&hubs_content-cta=Understanding%2520Customer%2520Data%2520Platforms
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