During a survey carried out in 2021 among U.S. publishers, 13 percent of respondents stated that they were firmly committed to adhering to The Google Privacy Sandbox as a standard; another 35 percent said they were aware of it and actively exploring its implementation. RampID, developed by LiveRamp, beat Google's solution by four percentage points when commitment to adhering to it as a standard was considered.
Level of awareness regarding selected ID solutions among publishers in the United States as of September 2021
Characteristic
Firmly committed to adhering to as a standard
Aware of and actively exploring how to implement
Aware of, but not a priority
Not familiar with the initiative or my company's commitment to it
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Advertiser Perceptions. (March 2, 2022). Level of awareness regarding selected ID solutions among publishers in the United States as of September 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1292112/id-solutions-usa/
Advertiser Perceptions. "Level of awareness regarding selected ID solutions among publishers in the United States as of September 2021." Chart. March 2, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1292112/id-solutions-usa/
Advertiser Perceptions. (2022). Level of awareness regarding selected ID solutions among publishers in the United States as of September 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1292112/id-solutions-usa/
Advertiser Perceptions. "Level of Awareness regarding Selected Id Solutions among Publishers in The United States as of September 2021." Statista, Statista Inc., 2 Mar 2022, https://www.statista.com/statistics/1292112/id-solutions-usa/
Advertiser Perceptions, Level of awareness regarding selected ID solutions among publishers in the United States as of September 2021 Statista, https://www.statista.com/statistics/1292112/id-solutions-usa/ (last visited December 23, 2024)
Level of awareness regarding selected ID solutions among publishers in the United States as of September 2021 [Graph], Advertiser Perceptions, March 2, 2022. [Online]. Available: https://www.statista.com/statistics/1292112/id-solutions-usa/
