During an early 2022 survey carried out among marketers from the United States, 56 percent of respondents stated that they were aware that contextual advertising was often named a key solution to third-party cookie deprecation; 10 percent of interviewees said they were not aware of that fact. Contextual targeting is one of the solutions the digital ad industry was looking into in light of third-party cookie deprecation.
Share of marketers who were aware that contextual advertising was a possible solution to the upcoming post-cookie environment in the United States as of January 2022
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Share of marketers who were aware that contextual advertising was a possible solution to the upcoming post-cookie environment in the United States as of January 2022
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* The source states that the survey was carried out among "about 100" senior marketers. source. ** The source does not provide a date of survey. The date provided is the release date.
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MediaPost. (January 27, 2022). Share of marketers who were aware that contextual advertising was a possible solution to the upcoming post-cookie environment in the United States as of January 2022 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1289122/awareness-contextual-advertising/
MediaPost. "Share of marketers who were aware that contextual advertising was a possible solution to the upcoming post-cookie environment in the United States as of January 2022." Chart. January 27, 2022. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1289122/awareness-contextual-advertising/
MediaPost. (2022). Share of marketers who were aware that contextual advertising was a possible solution to the upcoming post-cookie environment in the United States as of January 2022. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1289122/awareness-contextual-advertising/
MediaPost. "Share of Marketers Who Were Aware That Contextual Advertising Was a Possible Solution to The Upcoming Post-cookie Environment in The United States as of January 2022." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1289122/awareness-contextual-advertising/
MediaPost, Share of marketers who were aware that contextual advertising was a possible solution to the upcoming post-cookie environment in the United States as of January 2022 Statista, https://www.statista.com/statistics/1289122/awareness-contextual-advertising/ (last visited March 17, 2025)
Share of marketers who were aware that contextual advertising was a possible solution to the upcoming post-cookie environment in the United States as of January 2022 [Graph], MediaPost, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1289122/awareness-contextual-advertising/
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