In 2023, activity-based contextual advertising spending was estimated at 76 billion U.S. dollars on the global level. The source expected it to more than double by 2027, when it was forecast to amount to 198 billion dollars. The compound annual growth rate for the period 2022 to 2030 is projected to be 14.7 percent.
Activity-based contextual advertising spending worldwide from 2020 to 2027
(in billion U.S. dollars)
* Forecast. The Statista estimate is based on values in 2030 and the compound annual growth rate from 2022 to 2030 of 14.7 percent, which were provided by the source. An exponential development of the market was assumed.
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Statista. (January 31, 2023). Activity-based contextual advertising spending worldwide from 2020 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1289049/activity-based-advertising-spending-worldwide/
Statista. "Activity-based contextual advertising spending worldwide from 2020 to 2027 (in billion U.S. dollars)." Chart. January 31, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1289049/activity-based-advertising-spending-worldwide/
Statista. (2023). Activity-based contextual advertising spending worldwide from 2020 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1289049/activity-based-advertising-spending-worldwide/
Statista. "Activity-based Contextual Advertising Spending Worldwide from 2020 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1289049/activity-based-advertising-spending-worldwide/
Statista, Activity-based contextual advertising spending worldwide from 2020 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1289049/activity-based-advertising-spending-worldwide/ (last visited November 21, 2024)
Activity-based contextual advertising spending worldwide from 2020 to 2027 (in billion U.S. dollars) [Graph], Statista, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1289049/activity-based-advertising-spending-worldwide/
