In the third quarter of 2021, iPhone accounted for 46 percent of the mobile audience of Facebook; 80 percent of the mobile audience chose not to be tracked after Apple introduced the App Tracking Transparency (ATT) policy, which resulted in 40 percent of ad impressions which publishers were unable to track. According to the source, the impressions share was the same for the remaining platforms named in the data set.
Share of ad impressions that were untrackable on selected platforms due to the App Tracking Transparency (ATT) policy introduced by Apple in 3rd quarter 2021
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Financial Times. (October 31, 2021). Share of ad impressions that were untrackable on selected platforms due to the App Tracking Transparency (ATT) policy introduced by Apple in 3rd quarter 2021 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1288573/impressions-track-att/
Financial Times. "Share of ad impressions that were untrackable on selected platforms due to the App Tracking Transparency (ATT) policy introduced by Apple in 3rd quarter 2021." Chart. October 31, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1288573/impressions-track-att/
Financial Times. (2021). Share of ad impressions that were untrackable on selected platforms due to the App Tracking Transparency (ATT) policy introduced by Apple in 3rd quarter 2021. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1288573/impressions-track-att/
Financial Times. "Share of Ad Impressions That Were Untrackable on Selected Platforms Due to The App Tracking Transparency (Att) Policy Introduced by Apple in 3rd Quarter 2021." Statista, Statista Inc., 31 Oct 2021, https://www.statista.com/statistics/1288573/impressions-track-att/
Financial Times, Share of ad impressions that were untrackable on selected platforms due to the App Tracking Transparency (ATT) policy introduced by Apple in 3rd quarter 2021 Statista, https://www.statista.com/statistics/1288573/impressions-track-att/ (last visited December 18, 2024)
Share of ad impressions that were untrackable on selected platforms due to the App Tracking Transparency (ATT) policy introduced by Apple in 3rd quarter 2021 [Graph], Financial Times, October 31, 2021. [Online]. Available: https://www.statista.com/statistics/1288573/impressions-track-att/
