Beauty & Personal Care - United States

United States

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

The United States is expected to generate a revenue of US$104.74bn in the Beauty & Personal Care market in 2025.
This market is projected to grow annually by 2.90% (CAGR 2025-2030).
The largest segment in this market is Personal Care, with a market volume of US$46.70bn in 2025.
When compared globally, United States leads in revenue generation, with US$104.74bn expected in 2025.
In terms of per person revenues, this amounts to US$304.84 in 2025.
By 2025, online sales are estimated to contribute 65.9% of the total revenue in the Beauty & Personal Care market.
The United States is experiencing a surge in demand for clean and sustainable beauty products.

Sales Channels

Online Revenue Share

Mobile/Desktop Split

Most recent update: Oct 2024

Source: Statista Market Insights

Retail Sales Channels

Revenue by Retail Sales Channel

Notes: The chart reflects the percentage of revenue generated from the sale of Beauty & Personal Care products through specific retail sales channels.

Most recent update: Sep 2024

Sources: Statista Market Insights, Statista Consumer Insights Global

Analyst Opinion

The Beauty & Personal Care market in the United States is witnessing minimal growth, influenced by shifting consumer preferences towards clean and sustainable products, increased competition from emerging brands, and economic factors affecting discretionary spending.

Customer preferences: Consumers in the United States are increasingly prioritizing clean beauty and personal care products, reflecting a growing awareness of health and environmental sustainability. This shift is particularly prominent among younger demographics, who favor brands with transparent ingredient lists and eco-friendly packaging. Additionally, the rise of social media influencers has amplified the demand for authentic, relatable marketing, leading to a surge in niche brands that cater to diverse skin tones and types. As lifestyles evolve, personalization in beauty routines is becoming essential, with consumers seeking tailored solutions that resonate with their unique identities.

Trends in the market: In the United States, the Beauty & Personal Care market is experiencing a significant shift towards clean beauty, as consumers demand products that prioritize health and environmental sustainability. This trend is particularly strong among younger generations, who are inclined to support brands with transparent ingredient sourcing and sustainable packaging. Furthermore, the influence of social media has heightened the importance of authentic marketing, leading to the emergence of niche brands that cater to diverse skin tones and personal identities. As consumers increasingly seek personalized beauty solutions, industry stakeholders must adapt by innovating product offerings and enhancing transparency to meet evolving expectations.

Local special circumstances: In the United States, the Beauty & Personal Care market is influenced by diverse geographical and cultural factors, including a vast range of climates that impact skincare needs. The West Coast's focus on sun protection contrasts with the humid East Coast's emphasis on hydration. Additionally, a multicultural population drives demand for inclusive products that cater to various skin tones and types. Regulatory standards, like the FDA's oversight of cosmetics, further shape product formulations, compelling brands to prioritize safety and transparency, which resonates with health-conscious consumers.

Underlying macroeconomic factors: The Beauty & Personal Care market in the United States is significantly shaped by macroeconomic factors such as consumer spending habits, economic stability, and demographic trends. A robust economy fosters higher disposable incomes, leading to increased expenditure on beauty products. Conversely, economic downturns can result in shifts towards value-oriented brands. Additionally, rising awareness of sustainability and ethical sourcing influences purchasing decisions, prompting brands to innovate in eco-friendly formulations. Fluctuations in global supply chains, driven by geopolitical tensions and trade policies, also impact product availability and pricing, further affecting market dynamics.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Population

Female Population

Male Population

Households

Household Income

Consumer Spending

Consumer Price Index (CPI)

Price Level Index (PLI)

Finance

Business Cycle

International Trade

Tax Rates

Exchange Rates

Health

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Jan 2025

Source: Statista Market Insights

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