During a 2021 survey carried out among marketers in the United Kingdom regarding the planned phase-out of third-party cookies, 43 percent of respondents said they were enriching their first-party datasets by using external partners. Contextual targeting was mentioned by 40 percent of respondents, while 39 percent said they were planning to enrich their first-party datasets by using aggregate panel data.
Measures taken by marketers to enrich their first-party datasets amid third-party cookie phase-out in the United Kingdom as of November 2021
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ExchangeWire. (November 24, 2021). Measures taken by marketers to enrich their first-party datasets amid third-party cookie phase-out in the United Kingdom as of November 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1278775/measures-uk-marketers-cookie-phase-out/
ExchangeWire. "Measures taken by marketers to enrich their first-party datasets amid third-party cookie phase-out in the United Kingdom as of November 2021." Chart. November 24, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1278775/measures-uk-marketers-cookie-phase-out/
ExchangeWire. (2021). Measures taken by marketers to enrich their first-party datasets amid third-party cookie phase-out in the United Kingdom as of November 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1278775/measures-uk-marketers-cookie-phase-out/
ExchangeWire. "Measures Taken by Marketers to Enrich Their First-party Datasets amid Third-party Cookie Phase-out in The United Kingdom as of November 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1278775/measures-uk-marketers-cookie-phase-out/
ExchangeWire, Measures taken by marketers to enrich their first-party datasets amid third-party cookie phase-out in the United Kingdom as of November 2021 Statista, https://www.statista.com/statistics/1278775/measures-uk-marketers-cookie-phase-out/ (last visited December 22, 2024)
Measures taken by marketers to enrich their first-party datasets amid third-party cookie phase-out in the United Kingdom as of November 2021 [Graph], ExchangeWire, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1278775/measures-uk-marketers-cookie-phase-out/
