During a 2021 survey carried out adult consumers from the United States, 41 percent of respondents stated that they would be most comfortable with targeted advertising if ads were more relevant to their interests vs. their site actions; 25 percent of the interviewees would prefer if the ads did not use their search history to target them.
Ways to make consumers more comfortable with targeted advertising in the United States as of July 2021
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Innovid. (October 13, 2021). Ways to make consumers more comfortable with targeted advertising in the United States as of July 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1273088/consumers-comfortable-targeted-ads-usa/
Innovid. "Ways to make consumers more comfortable with targeted advertising in the United States as of July 2021." Chart. October 13, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1273088/consumers-comfortable-targeted-ads-usa/
Innovid. (2021). Ways to make consumers more comfortable with targeted advertising in the United States as of July 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1273088/consumers-comfortable-targeted-ads-usa/
Innovid. "Ways to Make Consumers More Comfortable with Targeted Advertising in The United States as of July 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1273088/consumers-comfortable-targeted-ads-usa/
Innovid, Ways to make consumers more comfortable with targeted advertising in the United States as of July 2021 Statista, https://www.statista.com/statistics/1273088/consumers-comfortable-targeted-ads-usa/ (last visited December 22, 2024)
Ways to make consumers more comfortable with targeted advertising in the United States as of July 2021 [Graph], Innovid, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1273088/consumers-comfortable-targeted-ads-usa/
