Reliance on cookies in advertising in the U.S. 2020, by industry

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising in the United States, 39.2 percent of respondents from the travel industry stated that the digital advertising efforts of their organization were very reliant on third-party cookies; another 39.2 percent said they were moderately reliant on cookies.

Degree of reliance on third-party cookies in digital advertising among selected industries in the United States as of September 2020

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Release date

April 2021

Region

United States

Survey time period

August 26 to September 15, 2020

Number of respondents

259 respondents

Special properties

among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries

Method of interview

Online survey

Supplementary notes

Original question: "How reliant are your digital advertising efforts on 3PCs?"

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Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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