During a survey conducted in summer 2022, more than 75 percent of responding marketers from the United States indicated that, over the last year, they had invested in optimizing the company website to improve digital marketing; 24.9 percent of responders invested in machine learning and automation.
Types of investments made to improve the performance of digital marketing according to CMOs in the United States as of August 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (September 13, 2022). Types of investments made to improve the performance of digital marketing according to CMOs in the United States as of August 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1223658/investments-digital-marketing-usa/
The CMO Survey. "Types of investments made to improve the performance of digital marketing according to CMOs in the United States as of August 2022." Chart. September 13, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1223658/investments-digital-marketing-usa/
The CMO Survey. (2022). Types of investments made to improve the performance of digital marketing according to CMOs in the United States as of August 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1223658/investments-digital-marketing-usa/
The CMO Survey. "Types of Investments Made to Improve The Performance of Digital Marketing According to Cmos in The United States as of August 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1223658/investments-digital-marketing-usa/
The CMO Survey, Types of investments made to improve the performance of digital marketing according to CMOs in the United States as of August 2022 Statista, https://www.statista.com/statistics/1223658/investments-digital-marketing-usa/ (last visited November 21, 2024)
Types of investments made to improve the performance of digital marketing according to CMOs in the United States as of August 2022 [Graph], The CMO Survey, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1223658/investments-digital-marketing-usa/