During a 2020 survey carried out among senior marketing and publishing executives from small to mid-sized enterprises from the United States, 28.5 percent of respondents stated they believed email addresses would replace third-party cookies as a consumer identifier; 8.5 percent believed the cookies would be replaced by phone numbers.
Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020
Characteristic
Share of respondents
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LiveIntent. (February 18, 2021). Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent. "Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020." Chart. February 18, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent. (2021). Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent. "Type of Data That Would Replace Third-party Cookies According to Marketers and Publishers from The United States as of 4th Quarter 2020." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent, Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020 Statista, https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/ (last visited July 22, 2024)
Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020 [Graph], LiveIntent, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/