Identity solutions spending in the U.S. 2018-2022

Published by Statista Research Department, Mar 20, 2024
In 2022, the spending on identity solutions for marketing and advertising in the United States was expected to amount to 9.2 billion U.S. dollars. The value is forecast to increase to 10.4 billion in 2023.

Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars)

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Release date

April 2023

Region

United States

Survey time period

2018 to 2022

Special properties

includes data, platforms and services

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Overview

5

Solutions

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Impact

6

Spotlight: United Kingdom

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Spotlight: United States

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Topics

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