Leading solutions to replace 3rd-party cookies worldwide 2024

Published by Statista Research Department, Nov 12, 2024

During a global 2024 survey, 85 percent of responding advertising professionals stated that they or their clients were favoring first-party data identifiers to address cookieless traffic. Data clean rooms were being favored by 51 percent of respondents.

Strategies or solutions favored by advertising professionals to address cookieless traffic worldwide as of August 2024

SolutionShare of respondents
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Showing entries 1 to 8 (8 entries in total)
Statistic: Strategies or solutions favored by advertising professionals to address cookieless traffic worldwide as of August 2024

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Release date

October 2024

Region

Worldwide

Survey time period

July and August 2024

Number of respondents

202 respondents

Special properties

among advertisers, publishers, AdTech platforms, as well as others (nine percent)

Supplementary notes

Multiple responses were allowed.

Regional distibution of survey respondents:

  • 38 percent from Europe, the Middle East and Africa,
  • 28 percent from North America,
  • 19 percent from Asia Pacific,
  • 16 percent from Latin America and the Carribean.

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Overview

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Impact

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Spotlight: United Kingdom

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Spotlight: United States

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Further related statistics

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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