In 2019, one out of four 16-to 24-year-olds from Flanders said they were more willing to learn about a product when it had been recommended by an influencer. Gen Z's openness to influencer recommendations was higher than that found among older age groups, as the likelihood of respondents agreeing with the statement went down.
Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?
Characteristic
Share of respondents
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inhabits from Flanders, Belgium's Dutch-speaking region, who agreed or completely agreed with the statement
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
* The number of respondents concerns the total number of Flemish respondents. The source did not mention how many people exactly agreed with the statement.
This statement was phrased by the source as follows: "Sociale media hebben me al eens aangezet een product te kopen (bv. via een influencer, een advertentie op sociale media, een bericht van een bedrijf, ...)".
The source states that: "Digimeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."
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IMEC. (February 20, 2020). Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC. "Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?." Chart. February 20, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC. (2020). Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC. "Do You Agree with The following Statement: "I Want to Get to Know about a Product When An Influencer Recommends It"?." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC, Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? Statista, https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/ (last visited July 22, 2024)
Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? [Graph], IMEC, February 20, 2020. [Online]. Available: https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
