Most trustworthy influencers regarding fitness products in the U.S. 2019

Published by
Alexander Kunst,
Jan 22, 2020
This statistic illustrades the results of a survey on influencers respondents would take fitness advice from, conducted in the United States in May of 2019. Some 21 percent of respondents answered that they would take advice about fitness and sports from Dwayne Johnson (therock).

From which of the following Influencers would you take advice regarding sports/fitness products (e.g. protein shakes, dumbbells, etc.)?

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Number of respondents

464 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who know at least one influencer on Instagram and who would take advice from influencers on specific topics

Supplementary notes

Multiple answers were possible.

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Market size

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Content marketing

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Audience

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Biggest influencers

6

Consumer attitudes

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Further related statistics

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