Types of social media Influencers followed in the U.S. 2019

Published by
Alexander Kunst,
Jan 22, 2020
This statistic presents the results of a survey regarding the types of social media influencers respondents follow in the United States. In May of 2019, 23 percent of respondents stated that they follow reality stars.

What kind of social media influencers do you follow?

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Number of respondents

646 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who use Instagram at least 'less often'

Supplementary notes

Multiple answers were possible.

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Market size

5

Content marketing

3

Audience

5

Biggest influencers

6

Consumer attitudes

4

Further related statistics

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