Most trustworthy influencers in the U.S. 2019

Published by
Alexander Kunst,
Jan 22, 2020
This statistic illustrades the results of a survey on influencers respondents would take advice from, conducted in the United States in May of 2019. Some 17 percent of respondents answered that they would take advice from Beyoncé.

From which of the following influencers would you take advice? For example advice with regard to fashion, sports/fitness products, nutrition, choice of restaurant, recipes for home cooking, beauty/care products, or lifestyle products?

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Number of respondents

613 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who at least knew one influencer on Instagram

Supplementary notes

Multiple answers were possible.

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Market size

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Content marketing

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Biggest influencers

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