When an influencer recommends a product, almost half of the people in Flanders seemed indifferent to it whereas one out of five became willing to learn more. Three percent of respondents completely agreed with the statement, the lowest response of all potential answers. The share of respondents that either disagreed or completely disagreed was higher than the positive replied, however.
Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?
inhabits from Flanders, Belgium's Dutch-speaking region
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
This statement was phrased by the source as follows: "Ik wil een product leren kennen als een influencer het aanraadt".
The source states that: "Digimeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."
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IMEC. (February 20, 2020). Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1100743/effects-of-influencer-marketing-in-flanders/
IMEC. "Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?." Chart. February 20, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1100743/effects-of-influencer-marketing-in-flanders/
IMEC. (2020). Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1100743/effects-of-influencer-marketing-in-flanders/
IMEC. "Do You Agree with The following Statement: "I Want to Get to Know about a Product When An Influencer Recommends It"?." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/1100743/effects-of-influencer-marketing-in-flanders/
IMEC, Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? Statista, https://www.statista.com/statistics/1100743/effects-of-influencer-marketing-in-flanders/ (last visited December 24, 2024)
Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? [Graph], IMEC, February 20, 2020. [Online]. Available: https://www.statista.com/statistics/1100743/effects-of-influencer-marketing-in-flanders/
