Productivity Software - Vietnam

Vietnam

In 2024, the projected revenue in the Productivity Software market is estimated to reach US$64.88m.
Among the various segments, Office Software dominates the market with a projected market volume of US$22.94m.
Looking ahead, the revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.62%, leading to a market volume of US$89.40m by 2029.
When compared to other countries, United States is projected to generate the highest revenue, amounting to US$40,870.00m in 2024.
Vietnam's growing tech-savvy workforce and increasing demand for digital transformation are driving the adoption of productivity software in the country.

Key regions: Japan, Germany, China, Australia, Netherlands

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

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Analyst Opinion

The demand for productivity software in Vietnam has been steadily increasing over the past few years.

Customer preferences: Vietnamese customers are increasingly looking for productivity software that can help them streamline their work processes and improve their efficiency. This has led to a rise in demand for software that offers features such as task management, collaboration tools, and document sharing.

Trends in the market: One of the key trends in the Vietnamese productivity software market is the growing popularity of cloud-based solutions. Many businesses in Vietnam are now moving away from traditional on-premise software and opting for cloud-based alternatives that offer greater flexibility and scalability. Another trend is the increasing use of mobile devices for work purposes, which has led to a rise in demand for productivity software that can be accessed on-the-go.

Local special circumstances: Vietnam's rapidly growing economy and increasing levels of foreign investment have contributed to the growth of the productivity software market in the country. Additionally, the country's young and tech-savvy population has been quick to adopt new technologies, including productivity software. However, the market in Vietnam is still relatively small compared to other countries in the region, and there is significant room for growth.

Underlying macroeconomic factors: Vietnam's economy has been growing at a steady pace over the past few years, with a focus on attracting foreign investment and developing its technology sector. This has created a favorable environment for the productivity software market to grow. Additionally, the country's young and tech-savvy population, coupled with increasing levels of internet penetration, has created a strong demand for productivity software.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.