Office Software - Vietnam | Statista Market Forecast

In Vietnam, the Office Software market is forecasted to generate a revenue of US$22.94m by the year 2024.
This projection indicates an annual growth rate of 6.68% from 2024 to 2029, leading to a market volume of US$31.69m by 2029.
It is worth noting that, in comparison to other countries worldwide, United States is expected to generate the highest revenue in this market segment, with US$15.24bn in 2024.
Vietnam has seen a surge in demand for cloud-based office software solutions, driven by the country's rapid digital transformation and the need for remote work capabilities.

Definition:

The Office Software market covers software applications that are used for productivity and work-related tasks in an office environment such as word processing, spreadsheet management, and presentation creation in both personal and professional environments.

Products in the Office Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Office Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Microsoft and Google.

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Word-processing, such as Microsoft Word, LibreOffice, and Grammarly
Spreadsheet-software, such as Google Sheets, Microsoft Excel, and Zoho Sheet
Visualization software, such as Microsoft Power BI, Tableau, and Infogram
Consumer and enterprise spend, such as Airbase, Spendesk, and Procurify

Creative software, such as Adobe, Canva, and Apple
Free-of-charge software, such as Airtable, Anaplan, and BlackLine

The Office Software market in Vietnam has experienced significant growth in recent years, driven by several factors.

Customer preferences: Customers in Vietnam are increasingly looking for office software that is affordable, easy to use, and compatible with their devices. Cloud-based software is becoming more popular, as it offers greater flexibility and accessibility. Additionally, customers are looking for software that is tailored to their specific needs, such as accounting or project management.

Trends in the market: One of the key trends in the Office Software market in Vietnam is the rise of local software providers. These companies are able to offer software that is specifically designed for the Vietnamese market, and often at a lower price point than international competitors. Another trend is the increasing popularity of mobile office software, as more people work remotely or on-the-go.

Local special circumstances: Vietnam has a large and growing population of young, tech-savvy consumers who are driving demand for digital products. Additionally, the Vietnamese government has been actively promoting the development of a digital economy, which has created new opportunities for software providers. However, there are also challenges in the market, such as a lack of awareness and understanding of the benefits of office software among some segments of the population.

Underlying macroeconomic factors: Vietnam's economy has been growing rapidly in recent years, driven by strong domestic demand and increasing foreign investment. This has created a favorable environment for the development of the Office Software market. Additionally, Vietnam's membership in the ASEAN Economic Community has opened up new opportunities for software providers to expand their reach across the region. However, there are also challenges in the form of regulatory barriers and intellectual property concerns.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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