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Office Software - Denmark

Denmark
  • The Office Software market in Denmark is expected to achieve a revenue of US$165.10m in 2024.
  • This projection indicates a steady growth rate of 2.06% annually from 2024 to 2029, resulting in a market volume of US$182.80m by the end of 2029.
  • In terms of global comparison, United States is anticipated to generate the highest revenue of US$15.24bn in 2024.
  • Denmark is experiencing a growing demand for cloud-based office software solutions to support its thriving tech industry.

Definition:

The Office Software market covers software applications that are used for productivity and work-related tasks in an office environment such as word processing, spreadsheet management, and presentation creation in both personal and professional environments.

Products in the Office Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Office Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Microsoft and Google.

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In-Scope

  • Word-processing, such as Microsoft Word, LibreOffice, and Grammarly
  • Spreadsheet-software, such as Google Sheets, Microsoft Excel, and Zoho Sheet
  • Visualization software, such as Microsoft Power BI, Tableau, and Infogram
  • Consumer and enterprise spend, such as Airbase, Spendesk, and Procurify

Out-Of-Scope

  • Creative software, such as Adobe, Canva, and Apple
  • Free-of-charge software, such as Airtable, Anaplan, and BlackLine
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Office Software market in Denmark has been experiencing steady growth over the past few years.

    Customer preferences:
    Denmark has a high level of digital literacy, with a large percentage of the population using computers and other digital devices on a regular basis. As a result, there is a strong demand for office software that is user-friendly and efficient. Customers in Denmark tend to prefer software that is compatible with multiple devices and platforms, as well as software that offers a wide range of features and customization options.

    Trends in the market:
    One of the key trends in the Office Software market in Denmark is the increasing popularity of cloud-based software. Cloud-based software is becoming more widely used in Denmark due to its ease of access and flexibility. Another trend in the market is the growing demand for software that integrates with other digital tools and services, such as social media platforms and project management tools. Additionally, there is a trend towards software that is designed specifically for mobile devices, as more and more people in Denmark are using smartphones and tablets for work.

    Local special circumstances:
    Denmark has a highly competitive market for office software, with a number of local and international vendors offering a wide range of products and services. This competition has led to a focus on innovation and quality, with vendors constantly seeking to improve their products in order to stay ahead of the competition. Additionally, the Danish government has made a concerted effort to promote the use of digital technology in the workplace, which has helped to drive demand for office software in the country.

    Underlying macroeconomic factors:
    Denmark has a strong and stable economy, with a high level of disposable income and a well-educated workforce. These factors have contributed to the growth of the Office Software market in the country, as businesses and individuals are willing to invest in high-quality software that can help them to be more productive and efficient. Additionally, Denmark has a strong tradition of innovation and entrepreneurship, which has helped to create a thriving tech sector in the country.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

    Forecasts:

    We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

    Technology

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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