Public Cloud

Denmark

Highlights

Revenue in the Public Cloud market is projected to reach US$4.85bn in 2024.
Software as a Service dominates the market with a projected market volume of US$2.25bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.91%, resulting in a market volume of US$11.06bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in Denmark is seeing mild growth, influenced by factors such as increasing adoption of digital technologies, growing awareness of cloud services, and the convenience of online solutions. This growth is driven by the sub-markets of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service.

Customer preferences: Consumers in Denmark are showing a growing preference for digital solutions that streamline and simplify their daily lives. This has led to a rise in demand for public cloud services, as individuals and businesses alike seek more efficient and cost-effective ways to manage and store their data. Additionally, the shift towards remote work and online collaboration has accelerated the adoption of public cloud solutions, further driving the market's growth. This trend is likely to continue as the country embraces digital transformation and increasingly relies on technology for everyday activities.

Trends in the market: In Denmark, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as companies seek to balance the benefits of public and private cloud services. This trend is significant as it allows businesses to customize their cloud infrastructure to meet their specific needs while still taking advantage of the scalability and cost-efficiency offered by public cloud providers. Furthermore, this trend has implications for industry stakeholders, such as cloud service providers, as they must adapt their offerings to cater to this growing demand for hybrid cloud solutions. Additionally, the trajectory of this trend suggests that hybrid cloud services will continue to be a dominant force in the Danish Public Cloud Market in the coming years.

Local special circumstances: In Denmark, the Public Cloud Market is flourishing due to the country's strong emphasis on sustainability and green energy. This has led to the development of innovative cloud solutions that prioritize energy efficiency and reduce carbon footprint. Additionally, Denmark's culture of trust and transparency has paved the way for adoption of cloud services among businesses and government agencies. This unique combination of environmental consciousness and trust-driven business practices has made Denmark a leading player in the global Public Cloud Market.

Underlying macroeconomic factors: The Public Cloud Market in Denmark is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in cloud infrastructure. With a strong focus on digital transformation, Denmark has a favorable regulatory environment and substantial investments in cloud computing, driving market growth. Additionally, the country's stable economy and sound fiscal policies provide a supportive environment for businesses to adopt public cloud solutions. Furthermore, the increasing demand for cost-effective and scalable IT solutions, coupled with the rise of remote work and e-commerce, is fueling the growth of the public cloud market in Denmark.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.