Productivity Software - EU-27

EU-27

Revenue in the Productivity Software market is projected to reach US$11.43bn in 2024.
Office Software dominates the market with a projected market volume of US$4.26bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.54%, resulting in a market volume of US$12.34bn by 2029.
In global comparison, most revenue will be generated in the United States (US$40,870.00m in 2024).

Key regions: Japan, Germany, China, Australia, Netherlands

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

The productivity software market in EU-27 has been experiencing steady growth over the past few years.

Customer preferences: One of the key drivers of this growth is the increasing demand for cloud-based productivity software among businesses and individuals. This is due to the convenience of being able to access the software from anywhere with an internet connection. Additionally, there has been a shift towards mobile productivity software as people are increasingly using their smartphones and tablets for work purposes.

Trends in the market: Another trend in the market is the rise of collaboration tools within productivity software. With more people working remotely, there is a greater need for software that allows for seamless collaboration between team members. This has led to the integration of video conferencing, chat, and file sharing features in productivity software.

Local special circumstances: In countries like Germany and France, there has been a push towards open-source productivity software. This is due to concerns about data privacy and security, as well as a desire to support local software developers. As a result, there has been a rise in the popularity of open-source productivity suites such as LibreOffice.

Underlying macroeconomic factors: The growth of the productivity software market in EU-27 can also be attributed to the overall economic growth in the region. As businesses expand and become more competitive, they are looking for ways to streamline their operations and increase efficiency. Productivity software provides a cost-effective solution to these challenges.In conclusion, the productivity software market in EU-27 is being driven by customer preferences for cloud-based and mobile software, as well as the need for collaboration tools. Local special circumstances such as the push towards open-source software in certain countries also play a role. Overall, the growth of the market can be attributed to the underlying macroeconomic factors of economic growth and the need for businesses to increase efficiency.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.