Key regions: Australia, China, Japan, Netherlands, South Korea
The demand for office software in EU-27 has been on the rise over the past few years.
Customer preferences: Customers in EU-27 have been increasingly opting for cloud-based office software solutions. This is due to the convenience and flexibility offered by such solutions, allowing users to access their documents and files from anywhere with an internet connection. Additionally, there has been a growing trend towards open-source office software solutions, which are free to use and offer similar functionalities to proprietary software.
Trends in the market: One trend that has been observed in the EU-27 market is the dominance of Microsoft Office. Despite the availability of open-source and other proprietary office software solutions, Microsoft Office continues to be the most popular choice for businesses and individuals. This can be attributed to the familiarity and trust associated with the brand, as well as the wide range of functionalities offered by the software suite.Another trend that has emerged in the EU-27 market is the increasing demand for mobile-friendly office software solutions. With the growing use of smartphones and tablets for work-related tasks, there has been a need for office software that is optimized for mobile devices. This trend has been particularly evident in countries with high smartphone penetration rates, such as Germany and the Netherlands.
Local special circumstances: Certain countries in the EU-27 region have unique circumstances that have influenced the office software market. For instance, in countries such as Greece and Portugal, the economic crisis has led to a greater emphasis on cost-efficient office software solutions. As a result, there has been a growing adoption of open-source office software solutions in these countries.
Underlying macroeconomic factors: The growth of the office software market in EU-27 can be attributed to a number of macroeconomic factors. For instance, the increasing adoption of cloud-based office software solutions can be attributed to the growing trend towards remote work and the need for flexible working solutions. Additionally, the rise of mobile-friendly office software solutions can be attributed to the growing use of mobile devices for work-related tasks. Overall, the office software market in EU-27 is expected to continue to grow in the coming years, driven by these underlying macroeconomic factors.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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