Creative Software - Central & Western Europe

In Central & Western Europe, the revenue in the Creative Software market is forecasted to reach US$1.56bn in 2024.
It is anticipated that the revenue will experience a compound annual growth rate (CAGR 2024-2029) of 1.58%, leading to a market volume of US$1.69bn by 2029.
When compared globally, United States is expected to generate the highest revenue, amounting to US$4.93bn in 2024.
In Central & Western Europe, Germany is experiencing a surge in demand for creative software, driven by its thriving design and media industries.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro

Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Creative Software market in Central & Western Europe has been experiencing steady growth in recent years.

Customer preferences: Customers in Central & Western Europe have shown a growing interest in creative software, particularly in the areas of graphic design, video editing, and 3D modeling. This is driven by the increasing importance of visual content in marketing and advertising, as well as the rise of social media influencers and content creators.

Trends in the market: Germany, France, and the UK are the largest markets for creative software in Central & Western Europe. Germany, in particular, has seen significant growth in the market due to the country's strong economy and the presence of several well-established software companies. In addition, the trend towards remote work and digital collaboration has led to increased demand for cloud-based creative software solutions.

Local special circumstances: France has a thriving film industry, which has driven demand for video editing software. The UK, on the other hand, has a large number of small businesses and startups that require affordable and user-friendly creative software solutions. Germany has a strong tradition of engineering and design, which has led to a focus on 3D modeling and product design software.

Underlying macroeconomic factors: The strong economies of Central & Western Europe have contributed to the growth of the creative software market in the region. In addition, the increasing importance of digital content in marketing and advertising has driven demand for creative software solutions. The trend towards remote work and digital collaboration has also played a role in the growth of the market by increasing the need for cloud-based software solutions.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Imagine a world without the apps you use daily, the games you enjoy, or the websites you rely on. Software development is the invisible hand behind this digital magic, transforming ideas into the tools that shape our lives. Software development is the process of creating, designing, deploying, and supporting software. It includes all the computer activities between the software's conception and final manifestation.

These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.