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Creative Software - Central & Western Europe

Central & Western Europe

Revenue in the Creative Software market is projected to reach US$1.58bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.15%, resulting in a market volume of US$1.72bn by 2028.
In global comparison, most revenue will be generated in the United States (US$4,777.00m in 2024).

Key regions: Canada, Netherlands, Germany, Japan, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Creative Software market in Central & Western Europe has been experiencing steady growth in recent years.

Customer preferences: Customers in Central & Western Europe have shown a growing interest in creative software, particularly in the areas of graphic design, video editing, and 3D modeling. This is driven by the increasing importance of visual content in marketing and advertising, as well as the rise of social media influencers and content creators.

Trends in the market: Germany, France, and the UK are the largest markets for creative software in Central & Western Europe. Germany, in particular, has seen significant growth in the market due to the country's strong economy and the presence of several well-established software companies. In addition, the trend towards remote work and digital collaboration has led to increased demand for cloud-based creative software solutions.

Local special circumstances: France has a thriving film industry, which has driven demand for video editing software. The UK, on the other hand, has a large number of small businesses and startups that require affordable and user-friendly creative software solutions. Germany has a strong tradition of engineering and design, which has led to a focus on 3D modeling and product design software.

Underlying macroeconomic factors: The strong economies of Central & Western Europe have contributed to the growth of the creative software market in the region. In addition, the increasing importance of digital content in marketing and advertising has driven demand for creative software solutions. The trend towards remote work and digital collaboration has also played a role in the growth of the market by increasing the need for cloud-based software solutions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.