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eCommerce Software - Central & Western Europe

Central & Western Europe

Revenue in the eCommerce Software market is projected to reach US$1.33bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.90%, resulting in a market volume of US$1.55bn by 2028.
The average Spend per Employee in the eCommerce Software market is projected to reach US$8.00 in 2024.
In global comparison, most revenue will be generated in the United States (US$4,127.00m in 2024).

Key regions: United States, Japan, Germany, Australia, France

Market

Region

Region comparison

Currency

Analyst Opinion

The eCommerce Software market in Central & Western Europe has been experiencing a steady growth in recent years.

Customer preferences: Customers in Central & Western Europe are increasingly turning to online shopping due to its convenience and the ability to compare prices. Additionally, the COVID-19 pandemic has accelerated the shift towards eCommerce as people are avoiding physical stores and opting for online shopping instead. This has led to an increase in demand for eCommerce software solutions that can provide a seamless and secure online shopping experience.

Trends in the market: Germany has the largest eCommerce market in Central & Western Europe, with a high percentage of online shoppers. The trend towards mobile shopping is also on the rise in Germany, with many consumers preferring to shop on their smartphones. France is another key market in the region, with a growing number of eCommerce startups and a focus on sustainable and ethical shopping. In the United Kingdom, Brexit has led to uncertainty in the eCommerce market, but the country still remains a major player with a high level of online shopping activity.

Local special circumstances: In Italy, there is a strong preference for local eCommerce platforms rather than international ones. This is due to the cultural importance placed on supporting local businesses. Spain has a growing eCommerce market, with a focus on fashion and beauty products. The country also has a high rate of mobile shopping. The Netherlands has a unique eCommerce market, with a high level of cross-border shopping due to its central location in Europe.

Underlying macroeconomic factors: The eCommerce Software market in Central & Western Europe is being driven by the overall growth of the eCommerce industry in the region. The rise of mobile shopping and the increasing popularity of online marketplaces are also contributing to the growth of the market. Additionally, the COVID-19 pandemic has highlighted the importance of eCommerce as a way to maintain business operations and reach customers during times of crisis. As a result, businesses are investing in eCommerce software solutions to stay competitive in the market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.