Productivity Software - CIS

The projected revenue for the Productivity Software market in 2024 is expected to be US$711.50m.
The dominant segment in this market is Office Software, which is projected to reach a market volume of US$253.70m in 2024.
Over the period from 2024 to 2029, the revenue is expected to grow at an annual growth rate (CAGR 2024-2029) of 1.77%, resulting in a market volume of US$776.70m by 2029.
In comparison to other countries worldwide, United States is projected to generate the highest revenue of US$40,870.00m in 2024.
In the CIS market, the demand for productivity software is on the rise, with businesses increasingly relying on digital tools to streamline their operations and enhance efficiency.

Key regions: Japan, Germany, China, Australia, Netherlands

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

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Currency

Analyst Opinion

The demand for productivity software in CIS is on the rise, driven by the increasing adoption of technology in businesses and the need for efficient work processes.

Customer preferences: Businesses in CIS are looking for productivity software that can streamline their work processes and improve collaboration among team members. Cloud-based solutions are gaining popularity due to their flexibility and accessibility, allowing employees to work remotely and access their files from anywhere. Additionally, there is a growing interest in software that can automate repetitive tasks, freeing up time for employees to focus on more strategic work.

Trends in the market: The productivity software market in CIS is experiencing significant growth, with a focus on cloud-based solutions. The market is becoming increasingly competitive, with both international and local players vying for market share. Local companies are focusing on developing software that is tailored to the needs of businesses in CIS, such as solutions that support Cyrillic script and comply with local data protection laws. Additionally, there is a trend towards integrated software suites that offer a range of productivity tools in one package.

Local special circumstances: CIS is a diverse region with varying levels of technological adoption and infrastructure. While major cities such as Moscow and St. Petersburg have a high level of technology adoption, more rural areas may have limited access to reliable internet and technology. This can impact the adoption of productivity software in these areas. Additionally, the region has a unique language and cultural landscape, which can impact the design and functionality of productivity software.

Underlying macroeconomic factors: The growth of the productivity software market in CIS is closely tied to the wider economic landscape. The region has experienced economic challenges in recent years, including sanctions and low oil prices, which have impacted business growth. However, there is a growing focus on diversifying the economy and increasing innovation, which is driving demand for productivity software. Additionally, the COVID-19 pandemic has accelerated the adoption of technology and remote work, further driving demand for productivity software solutions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.