Public Cloud

CIS

Highlights

Revenue in the Public Cloud market is projected to reach US$6.64bn in 2024.
Software as a Service dominates the market with a projected market volume of US$2.26bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.98%, resulting in a market volume of US$14.55bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in CIS is experiencing steady growth, driven by factors such as increased adoption of digital technologies, growing awareness of the benefits of online services, and the convenience they offer. This growth rate is impacted by the various sub-markets within the Public Cloud industry, each with their own unique characteristics and growth potential, contributing to the overall average growth rate. Factors such as government initiatives, technological advancements, and the demand for cost-effective and scalable solutions are all influencing the growth of the Public Cloud market in CIS.

Customer preferences: As the public cloud market continues to expand, there is a growing preference for cloud-based solutions that offer enhanced data security and compliance measures. This trend is driven by the increasing awareness of data privacy and protection, particularly in the CIS region. Moreover, the demand for user-friendly and customizable cloud platforms is also on the rise, as businesses look for flexible and scalable solutions to meet their evolving needs. Additionally, there is a growing trend towards cloud-based collaboration tools, as remote work becomes more prevalent and companies prioritize seamless communication and project management.

Trends in the market: In the CIS and Public Cloud Market, there is a growing trend towards multi-cloud adoption, with organizations using a combination of private and public cloud environments to meet their diverse needs. This trend is driven by the need for flexibility, scalability, and cost efficiency. Additionally, there is a rise in the use of cloud-native technologies such as containers, serverless computing, and microservices, which allow for greater agility and innovation. These trends have significant implications for industry stakeholders, as they must adapt to a more complex and dynamic cloud landscape. This includes the need for specialized skills, new security measures, and effective management of multi-cloud environments. As the adoption of these trends continues to accelerate, organizations must stay ahead of the curve in order to remain competitive in the rapidly evolving public cloud market.

Local special circumstances: In CIS, the Public Cloud Market is rapidly growing due to the increasing demand for cost-effective and flexible cloud solutions. The region's unique geographical and cultural factors, such as its vast and diverse landscape, have led to the development of localized cloud infrastructure and services. Furthermore, the region's strict data protection regulations have resulted in a higher adoption rate of secure and compliant public cloud offerings. In contrast, in the Public Cloud Market, the market is driven by the growing need for scalable and accessible cloud solutions, as well as the government's push for digital transformation. The country's unique regulatory landscape, with its emphasis on data privacy and security, has also influenced the development of the market, leading to the emergence of niche cloud services and solutions tailored to meet local requirements.

Underlying macroeconomic factors: The growth of the Public Cloud Market is also influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in cloud technologies are experiencing faster market growth compared to regions with regulatory challenges and limited financial resources. Additionally, the increasing adoption of digital transformation and remote work trends globally are driving the demand for public cloud solutions to improve efficiency and productivity for businesses.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.