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Key regions: United States, Canada, Germany, China, Japan
Iran, a country in the Middle East, has been experiencing a steady growth in its software market in recent years.
Customer preferences: The Iranian market is dominated by a young and tech-savvy population who are increasingly relying on software solutions to meet their daily needs. The demand for software products is driven by the need for convenience and efficiency in various sectors such as healthcare, education, and finance. Additionally, the government's push towards digitization is also contributing to the growth of the software market in Iran.
Trends in the market: One of the major trends in the Iranian software market is the growing popularity of open-source software. This trend is driven by the need for affordable software solutions and the desire for more control over the software they use. Another trend is the increasing use of cloud-based software solutions, which offer greater flexibility and scalability for businesses. The rise of e-commerce and digital payments is also driving the demand for software solutions that can support these activities.
Local special circumstances: Iran's software market is still in its early stages of development, with a relatively small number of local software companies. However, the market is expected to grow rapidly in the coming years, as the government continues to invest in infrastructure and technology. One of the challenges facing the Iranian software market is the lack of access to international markets, due to sanctions and other restrictions.
Underlying macroeconomic factors: Iran's software market is benefiting from the country's young and tech-savvy population, as well as the government's push towards digitization. The country's relatively low labor costs and strong engineering talent pool are also contributing to the growth of the software market. However, the market is still facing challenges due to the country's economic and political situation, including international sanctions and restrictions on access to international markets. Despite these challenges, the Iranian software market is expected to continue to grow in the coming years, as the country's economy and technology infrastructure continue to develop.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
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