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Key regions: France, United Kingdom, Australia, Canada, South Korea
Iran, a country in the Middle East, has been experiencing a surge in the enterprise software market in recent years.
Customer preferences: Iranian businesses are increasingly adopting enterprise software solutions to streamline their operations and increase efficiency. This is partly due to the growing number of startups and small businesses in the country, which are looking for ways to compete with larger, more established companies. Additionally, the government has been promoting the use of technology in businesses, which has led to increased demand for enterprise software solutions.
Trends in the market: One of the major trends in the enterprise software market in Iran is the increasing adoption of cloud-based solutions. This is due to the benefits of cloud technology, such as scalability, flexibility, and cost-effectiveness. Another trend is the growing use of artificial intelligence (AI) and machine learning (ML) in enterprise software solutions. These technologies are being used to automate processes, improve decision-making, and enhance customer experiences.
Local special circumstances: Iran is subject to economic sanctions imposed by the United States, which has had an impact on the country's economy. As a result, Iranian businesses are looking for ways to reduce costs and increase efficiency, which has led to increased demand for enterprise software solutions. Additionally, the country has a young and tech-savvy population, which has contributed to the growth of the enterprise software market.
Underlying macroeconomic factors: The Iranian government has been promoting the use of technology in businesses as part of its efforts to modernize the economy. This has led to increased investment in the technology sector and the growth of startups and small businesses. Additionally, the country has a large and growing population, which has created a large market for enterprise software solutions. However, the economic sanctions imposed by the United States have had a negative impact on the country's economy, which could affect the growth of the enterprise software market in the future.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)