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Key regions: Netherlands, Germany, Australia, Canada, France
The demand for Supply Chain Management Software (SCMS) in Ghana has been increasing in recent years.
Customer preferences: Ghanaian businesses are increasingly seeking to optimize their supply chain operations to remain competitive in the market. The use of SCMS allows businesses to manage their inventory levels, track shipments, and improve communication with suppliers and customers. Additionally, the COVID-19 pandemic has accelerated the adoption of digital solutions as businesses look for ways to operate remotely and reduce physical contact.
Trends in the market: The SCMS market in Ghana is dominated by international software providers, with a few local players also offering solutions. Cloud-based SCMS solutions are gaining popularity due to their flexibility and cost-effectiveness. Furthermore, there is a growing interest in integrating artificial intelligence (AI) and machine learning (ML) capabilities into SCMS to improve decision-making and automate processes.
Local special circumstances: Ghana's position as a major exporter of commodities such as gold, cocoa, and oil has led to the development of a strong logistics sector. The government has also implemented policies to improve the ease of doing business and attract foreign investment. However, challenges such as inadequate infrastructure and a fragmented logistics industry remain, which can hinder the adoption of SCMS.
Underlying macroeconomic factors: Ghana's economy has been growing steadily in recent years, with a focus on diversifying beyond the traditional commodity exports. The government's "Ghana Beyond Aid" agenda aims to promote industrialization and increase value addition in the country's exports. SCMS can play a crucial role in achieving these goals by improving supply chain efficiency and reducing costs. Furthermore, Ghana's young and tech-savvy population presents an opportunity for the growth of the SCMS market.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)