Other Enterprise Software - Ghana

The revenue forecast for the Other Enterprise Software market in Ghana is estimated to reach US$22.24m in 2024.
This projection implies an expected annual growth rate (CAGR 2024-2029) of 4.56%, leading to a market volume of US$27.79m by 2029.
In terms of average spend per employee, the Other Enterprise Software market in Ghana is expected to reach US$1.47 in 2024.
When compared globally, United States is anticipated to generate the highest revenue in this market segment, amounting to US$32.46bn in 2024.
Ghana's Other Enterprise Software market is experiencing a surge in adoption as local businesses seek to optimize operations and enhance productivity.

Definition:

The Other Enterprise Software market covers aggregated revenues for the types of enterprise software that are not specifically mentioned in the other subsegments Enterprise software segment. These include, for example, Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Products in the Other Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Other Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAP, Oracle, Atlassian, and ServiceNow.

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Content applications, such as Adobe Experience Manager, Semrush, and HubSpot
Performance management applications, such as PerformYard, Workday, and Monday
Workforce management software, such as ADP Workforce Now, BambooHR, and Zoho People

Enterprise resource planning software, such as Odoo, SAP Business One, NetSuite, and Microsoft Dynamics 365
Customer relationship management software, such as Salesforce Sales Cloud, Monday sales CRM, and HubSpot CRM
Business intelligence software, such as Toast, Heap, and insightsoftware
Supply chain management software, such as Anvyl, Tada, and Magaya Supply Chain
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

Ghana, a country in West Africa, has been experiencing a steady growth in its Other Enterprise Software market in recent years.

Customer preferences: Ghanaian customers have shown a growing interest in cloud-based software solutions, which offer the advantage of scalability, cost-effectiveness, and ease of access. Additionally, there has been an increased demand for software solutions that cater to specific industries such as healthcare, finance, and education.

Trends in the market: One of the major trends in the Other Enterprise Software market in Ghana is the adoption of Software-as-a-Service (SaaS) models. This trend is driven by the benefits of SaaS, including lower upfront costs, ease of deployment, and automatic updates. Another trend is the growth of mobile enterprise solutions, which allow businesses to access software solutions from mobile devices. This trend is driven by the high mobile penetration rate in Ghana, which is over 130%.

Local special circumstances: Ghana has a relatively stable political environment, which has attracted foreign investment in the country's technology sector. Additionally, the government has implemented policies to promote the growth of the technology sector, including tax incentives for technology companies and the establishment of technology parks. These policies have created a favorable environment for the growth of the Other Enterprise Software market in Ghana.

Underlying macroeconomic factors: Ghana's economy has been growing steadily in recent years, with a GDP growth rate of over 6% in 2019. This growth has been driven by the country's natural resources, including gold, oil, and cocoa. The growth of the economy has created a favorable environment for the growth of the Other Enterprise Software market in Ghana, as businesses have more resources to invest in technology solutions. Additionally, Ghana has a young and growing population, which has created a demand for technology solutions that cater to the needs of the younger generation.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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