Enterprise Software - Gambia

Gambia

The Enterprise Software market in Gambia is forecasted to achieve a revenue of US$3,240.00k in 2025.
Among the various software categories, Customer Relationship Management Software takes the lead, with a projected market volume of US$986.40k in the same year.
Anticipating a steady growth, the revenue is expected to exhibit a compound annual growth rate (CAGR 2025-2029) of 8.35%, resulting in a market volume of US$4,466.00k by 2029.
In terms of spending, the average Spend per Employee in the Enterprise Software market is estimated to reach US$3.03 in 2025.
On a global scale, United States is expected to generate the highest revenue, amounting to US$159.40bn in 2025.
Gambia is experiencing a growing demand for cloud-based enterprise software solutions, driving digital transformation in businesses across the country.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market

Region

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Currency

Analyst Opinion

Gambia, a small West African country, has seen an increase in the adoption of enterprise software in recent years.

Customer preferences: The Gambian market has shown a preference for enterprise software that is easy to use and affordable. This is due to the fact that many businesses in Gambia are small and medium-sized enterprises that may not have the resources to invest in expensive software solutions. Additionally, there is a growing demand for cloud-based software as it provides flexibility and scalability for businesses.

Trends in the market: One of the main trends in the Gambian enterprise software market is the adoption of mobile technology. With the increasing use of smartphones and tablets in the country, businesses are looking for software solutions that are mobile-friendly and can be accessed on the go. Another trend is the move towards automation and digitization of business processes. This is driven by the need for efficiency and productivity in a competitive market.

Local special circumstances: Gambia's economy is heavily reliant on agriculture, which accounts for over 30% of the country's GDP. As a result, there is a demand for software solutions that can help farmers and agribusinesses manage their operations more effectively. Additionally, the country has a high youth population, which is driving the growth of the technology sector and the adoption of enterprise software.

Underlying macroeconomic factors: Gambia has experienced steady economic growth in recent years, with a GDP growth rate of 6.6% in 2019. This growth has been driven by the services sector, which accounts for over 60% of the country's GDP. The government has also been investing in infrastructure and promoting foreign investment, which has created opportunities for businesses to expand and invest in technology. However, the country still faces challenges such as a lack of access to financing and a limited pool of skilled workers.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.