IT Services - Gambia

Gambia

The IT Services market in Gambia is expected to witness significant growth in the coming years.
It is projected that the revenue in this market will reach US$18.61m by 2025.
Among the various segments, IT Outsourcing dominates the market with a projected market volume of US$6.77m in 2025.
Furthermore, the revenue in the IT Services market is anticipated to showcase an annual growth rate (CAGR 2025-2029) of 7.26%.
This steady growth is expected to result in a market volume of US$24.63m by 2029.
When considering the average Spend per Employee in the IT Services market, it is projected to reach US$17.41 in 2025.
This metric indicates the amount of money spent on IT Services market per employee.
In a global comparison, it is worth noting that United States is expected to generate the highest revenue in the IT Services market, with a projected amount of US$550.30bn in 2025.
This showcases the strong presence and dominance of the United States in this market segment.
Overall, the IT Services market in Gambia is poised for growth, with significant revenue projections and a positive outlook for the future.
Gambia is experiencing a surge in demand for IT services, driven by the growth of its digital economy.

Key regions: United States, China, India, Japan, Germany

Definition:
The IT Services market encompasses a wide range of services used by organizations to create, manage, and deliver information, and it includes services that provide assistance with various other business functions. The primary goal of IT services is to ensure that information technology infrastructure, applications, and systems are effectively implemented, operated, and optimized to support an organization's business objectives and requirements. The specific range of services offered may vary depending on the service provider and the client's requirements.

Structure:

IT Services contains four distinct markets that are based on different services:

IT Consulting & Implementation covers advisory services that help businesses evaluate their technology strategies and align them with their business strategies or internal processes.
Business Process Outsourcing (BPO) refers to the transfer of entire business processes or individual activities from a company to a third party and is often IT based. BPO covers a wide variety of business processes, usually either in the back office (e.g., human resources) or in the front office (e.g., customer service in call centers).
IT Outsourcing refers to the external contracting of all IT-related services instead of relying on company-owned resources. In an IT context, these activities include IT administration, IT application, and web hosting services.
The Other IT Services market covers revenues for areas that are not specifically mentioned in the other markets, such as system integration, software installation and support, and IT education and training.

Additional Information:

The IT Services market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include IBM, Cognizant, Hewlett Packard Enterprise, and TCS.

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Analyst Opinion

The IT Services market in Gambia has been steadily developing in recent years, with a growing demand for digital solutions and services.

Customer preferences: Customers in Gambia are increasingly looking for IT services that can help them streamline their business processes, improve efficiency, and reduce costs. This has led to a growing demand for cloud-based solutions, software development, and cybersecurity services. Additionally, there is a growing interest in mobile app development and digital marketing services as businesses seek to expand their online presence and reach a wider audience.

Trends in the market: One of the key trends in the IT Services market in Gambia is the growing adoption of cloud-based solutions. This trend is being driven by the need for businesses to access their data and applications from anywhere, at any time, and on any device. Cloud-based solutions also offer cost savings, scalability, and flexibility, which are important considerations for businesses in Gambia. Another trend in the market is the increasing demand for cybersecurity services, as businesses seek to protect their data and systems from cyber threats.

Local special circumstances: Gambia is a small country with a relatively small economy, which means that businesses in the country face a number of unique challenges. One of the biggest challenges is the lack of infrastructure, particularly in rural areas. This can make it difficult for businesses to access reliable internet and other IT services. Additionally, the lack of skilled IT professionals in the country means that businesses may struggle to find the expertise they need to implement and maintain IT solutions.

Underlying macroeconomic factors: The IT Services market in Gambia is being driven by a number of underlying macroeconomic factors. One of the most important of these is the growing importance of digital technologies in the global economy. As businesses around the world increasingly rely on digital solutions to drive growth and innovation, the demand for IT services is likely to continue to grow. Additionally, the government of Gambia has recognized the importance of developing the country's digital infrastructure and has taken steps to promote the growth of the IT sector. This includes initiatives to improve internet connectivity and to train more IT professionals in the country.

Methodology

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.