Public Cloud - Gambia

Gambia

In Gambia, revenue in the Public Cloud market is projected to reach US$7,506.00k in 2025.
Infrastructure as a Service is expected to dominate the market with a projected market volume of US$2,441.00k in 2025.
Revenue in Gambia is anticipated to show an annual growth rate (CAGR 2025-2029) of 19.62%, resulting in a market volume of US$15,370.00k by 2029.
In a global context, most revenue will be generated the United States, amounting to US$466.10bn in 2025.
The Gambia's public cloud market is experiencing increased interest from local businesses seeking digital transformation to enhance operational efficiency and innovation.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Gambia is experiencing substantial growth, driven by factors such as increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience offered by cloud solutions. This growth can be attributed to the diverse range of sub-markets within the Public Cloud Market, each catering to specific business needs and driving overall market expansion.

Customer preferences: As more businesses and organizations in Gambia embrace digital transformation, the demand for public cloud services is on the rise. This trend is driven by the need for cost-effective and scalable solutions, as well as the growing reliance on remote work and collaboration tools. Furthermore, the shift towards cloud-based solutions is also influenced by the country's young and tech-savvy population, who are increasingly comfortable with adopting new technologies to enhance their productivity and efficiency.

Trends in the market: In Gambia, the Public Cloud Market is experiencing a surge in demand for cloud-based solutions, driven by the increasing adoption of digital transformation initiatives and the need for cost-effective and scalable IT infrastructure. This trend is expected to continue, as more businesses recognize the benefits of cloud computing and shift away from traditional on-premises systems. For industry stakeholders, this presents opportunities to tap into a growing market, but also challenges in terms of competition and meeting the evolving demands of customers. As the market continues to mature, we can expect to see a greater emphasis on data security and privacy, as well as the integration of emerging technologies such as artificial intelligence and Internet of Things (IoT) in public cloud offerings. This will not only shape the future of the Public Cloud Market in Gambia, but also have implications for businesses and consumers, as they increasingly rely on cloud-based services for their daily operations and personal needs.

Local special circumstances: In Gambia, the Public Cloud market is still in its early stages of development compared to other markets. This is due to the country's limited internet infrastructure and low level of technology adoption. However, with the government's recent investment in digital infrastructure and initiatives to promote digital literacy, the market is expected to grow rapidly. Additionally, the country's small size and close-knit community make it easier for businesses to establish relationships with their customers, providing a unique advantage for local cloud service providers.

Underlying macroeconomic factors: Macro factors such as technological advancements, government support, and investment in ICT infrastructure are driving the growth of the Public Cloud Market in Gambia. Favorable government policies and increased investment in ICT infrastructure have led to the adoption of cloud-based solutions in various industries, promoting market growth. The country's stable economic conditions and growing digital economy have also contributed to the expansion of the public cloud market. Furthermore, the increasing need for cost-effective and scalable solutions, coupled with rising internet penetration, is expected to drive the demand for public cloud services in Gambia.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.