Public Cloud - Gambia

Gambia

Revenue in the Public Cloud market is projected to reach US$6,014.00k in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$2,043.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.64%, resulting in a market volume of US$15,370.00k by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$5.84 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

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Analyst Opinion

The Public Cloud market in Gambia is experiencing substantial growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services, and the convenience of online platforms. This growth can be attributed to various sub-markets such as Infrastructure, Platform, Software, Business Process, and Desktop as a Service. The market's growth rate is influenced by the country's increasing digitalization efforts and the need for efficient and cost-effective solutions in the healthcare sector.

Customer preferences: As technology becomes more integrated into daily life in Gambia, there has been a rise in demand for digital solutions in the Public Cloud Market. Consumers are now seeking cloud-based services for storage, document management, and collaboration, as well as for remote access to work and personal files. This trend is driven by the need for greater convenience, efficiency, and flexibility in managing personal and professional tasks. Additionally, with the increasing adoption of mobile devices and internet connectivity, consumers are also looking for cloud-based entertainment and gaming options, further driving the growth of the Public Cloud Market.

Trends in the market: In Gambia, the Public Cloud Market is experiencing a surge in adoption, with businesses and organizations turning to cloud-based solutions for their IT needs. This trend is expected to continue as more companies recognize the cost-efficiency and scalability benefits of the cloud. The significance of this trend lies in its potential to drive digital transformation and boost economic growth in the country. Industry stakeholders, such as cloud service providers and IT professionals, will need to adapt to this trajectory and develop innovative solutions to meet the evolving demands of the market. Additionally, this trend could also lead to increased competition and collaboration among providers, ultimately benefiting consumers with more options and better services.

Local special circumstances: In Gambia, the Public Cloud Market is still in its infancy due to limited internet connectivity and low digital literacy rates. However, the market is slowly gaining traction as the government invests in infrastructure and education initiatives. Furthermore, the country's population heavily relies on mobile devices for internet access, making mobile-friendly cloud solutions crucial for market success. In addition, Gambia's regulatory framework is still developing, creating opportunities for innovative cloud services to fill gaps in the market.

Underlying macroeconomic factors: The Public Cloud Market in Gambia is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's strong economic growth and stable political environment have attracted significant investments in the public cloud market. Additionally, the government's initiatives to promote digital transformation and support for the adoption of cloud-based technologies have further fueled market growth. However, challenges such as limited internet infrastructure and cybersecurity concerns continue to impede the market's full potential. As the country continues to develop and modernize its economy, the public cloud market is expected to witness significant growth, driven by the increasing demand for cost-effective and scalable solutions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.