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Key regions: Japan, China, South Korea, United Kingdom, Canada
The Customer Relationship Management Software market in Nordics has seen a steady growth in recent years due to various factors.
Customer preferences: Customers in the Nordics region have shown a preference for CRM software that is user-friendly and customizable to their needs. They also value software that integrates well with other systems and offers good customer support. Additionally, there is a growing demand for cloud-based CRM solutions, as companies seek to move away from traditional on-premise solutions.
Trends in the market: One trend in the Nordics CRM market is the increasing use of AI and automation to improve customer engagement and streamline processes. Another trend is the growing importance of mobile compatibility, as businesses seek to provide their sales teams with access to customer data on-the-go. Additionally, there is a trend towards greater integration with social media platforms, as companies seek to leverage these channels to engage with customers.
Local special circumstances: The Nordics region is known for its high level of digitalization, with many businesses embracing technology to improve their operations. This has created a favorable environment for the CRM market, as companies seek to leverage technology to improve their customer relationships. Additionally, the region's strong focus on sustainability has led to a growing interest in CRM solutions that can help businesses reduce their environmental impact.
Underlying macroeconomic factors: The Nordics region has a stable and prosperous economy, with high levels of disposable income and a strong focus on innovation. This has created a favorable environment for the CRM market, as businesses seek to leverage technology to gain a competitive edge. Additionally, the region's strong social welfare systems have created a highly-educated and skilled workforce, which has helped to drive innovation in the CRM industry.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)