Key regions: Japan, China, South Korea, United Kingdom, Canada
Hungary, like many other countries, has been experiencing significant growth in the Customer Relationship Management (CRM) software market.
Customer preferences: Hungarian businesses have been embracing CRM software to improve their customer engagement and retention. The software provides a comprehensive view of customer interactions and enables businesses to personalize their marketing efforts and improve customer satisfaction. Additionally, the integration of artificial intelligence and machine learning into CRM software has made it possible to automate certain tasks and provide more accurate predictions of customer behavior.
Trends in the market: One of the major trends in the Hungarian CRM software market is the increasing adoption of cloud-based solutions. Cloud-based CRM software offers several benefits, including lower upfront costs, easier scalability, and improved accessibility. As a result, many businesses in Hungary are moving away from on-premise software and opting for cloud-based solutions.Another trend in the Hungarian CRM software market is the growing importance of mobile compatibility. With the rise of mobile devices, businesses are recognizing the need to have CRM software that can be accessed from anywhere, at any time. This has led to the development of mobile-friendly CRM software that can be used on smartphones and tablets.
Local special circumstances: One of the unique aspects of the Hungarian CRM software market is the importance of language support. Hungarian is a complex language with unique characters and grammar rules, which can make it difficult for foreign software providers to develop software that is fully compatible with the language. As a result, many Hungarian businesses prefer to use software developed by local providers that have a better understanding of the language and cultural nuances.
Underlying macroeconomic factors: The growth of the Hungarian CRM software market can be attributed to several macroeconomic factors. Hungary has a strong and growing economy, with a favorable business environment that encourages entrepreneurship and innovation. Additionally, the country has a highly educated workforce and a thriving technology sector, which has helped to drive the development of CRM software. Finally, the government has been investing in the development of digital infrastructure, which has made it easier for businesses to adopt and use CRM software.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
