Customer Relationship Management Software - Burundi

The projected revenue for the Customer Relationship Management Software market in Burundi is estimated to reach US$2.38m by 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 13.02%, resulting in a market volume of US$4.39m by 2029.
In terms of average Spend per Employee, the Customer Relationship Management Software market is projected to reach US$0.39 in 2024.
In a global comparison, United States is anticipated to generate the highest revenue, with US$45.11bn in 2024.
The adoption of Customer Relationship Management software in Burundi is steadily increasing, as businesses seek to enhance customer engagement and improve sales performance.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in Burundi has been steadily growing in recent years, driven by a number of factors unique to the country.

Customer preferences: Burundian businesses are increasingly recognizing the importance of customer relationship management software in improving their operations and enhancing customer satisfaction. This has led to a growing demand for CRM software that can help them manage customer data, track customer interactions, and analyze customer behavior.

Trends in the market: One trend that has emerged in the Burundian CRM software market is the growing popularity of cloud-based solutions. Many businesses are opting for cloud-based CRM software because it offers greater flexibility, scalability, and cost-effectiveness compared to traditional on-premise solutions. Another trend is the increasing use of mobile CRM applications, which allow businesses to manage customer relationships on-the-go.

Local special circumstances: Burundi is a small, landlocked country in East Africa with a population of approximately 11 million people. The country has a relatively small and underdeveloped IT industry, which has limited the availability of locally-developed CRM software solutions. As a result, many Burundian businesses have turned to international CRM software providers to meet their needs.

Underlying macroeconomic factors: Burundi is one of the poorest countries in the world, with a GDP per capita of around $261. Despite this, the country has experienced steady economic growth in recent years, driven by an expanding agricultural sector and increased foreign investment. This has created new opportunities for businesses in the country, including in the CRM software market. However, Burundi also faces a number of challenges, including political instability, a high poverty rate, and limited access to basic services such as electricity and internet connectivity. These factors have limited the growth of the CRM software market in the country to some extent.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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