Software as a Service - Croatia | Statista Market Forecast

Revenue in the Software as a Service market is projected to reach US$141.20m in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.38%, resulting in a market volume of US$357.10m by 2029.
In global comparison, most revenue will be generated United States (US$187.20bn in 2024).

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Software as a Service market in the Public Cloud Market of Croatia is experiencing mild growth, driven by factors such as increasing adoption of cloud technologies and rising awareness of the benefits offered by online services. This growth rate is impacted by the country's growing tech-savvy population and government initiatives promoting digital transformation.

Customer preferences: With the rise of remote work and the need for efficient collaboration tools, there has been a notable increase in demand for Software as a Service solutions in Croatia. This trend is further accelerated by the growing reliance on digital platforms for daily tasks, such as online shopping and entertainment. As a result, there is a shift towards cloud-based solutions that offer flexibility, scalability, and cost-effectiveness for businesses of all sizes. Additionally, the younger generation, who are more tech-savvy and value convenience, are driving the adoption of SaaS solutions in the country.

Trends in the market: In Croatia, there is a growing trend towards the adoption of Software as a Service (SaaS) within the Public Cloud market. This is driven by the increasing demand for cost-effective and scalable solutions for businesses, as well as the need for remote work capabilities. As a result, there has been a significant increase in the number of SaaS providers and offerings in the market. This trend is expected to continue, with more traditional software companies transitioning to SaaS models. This shift towards SaaS has significant implications for industry stakeholders, including increased competition, the need for continuous innovation, and potential disruptions to traditional software sales models. Additionally, there is a growing focus on data privacy and security within the SaaS market, as companies look to protect sensitive information and comply with regulations. Overall, the trajectory of these trends suggests a continued growth and evolution of the SaaS market within the Public Cloud, providing new opportunities and challenges for industry players.

Local special circumstances: In Croatia, the Software as a Service Market within the Public Cloud Market is influenced by the country's strong entrepreneurial culture and high level of digital literacy. The growing trend of remote work and the need for efficient collaboration tools have also boosted the demand for SaaS solutions. Additionally, Croatia's favorable regulatory environment and government support for the digital economy have created a conducive market for SaaS providers.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Croatia is greatly impacted by macroeconomic factors such as the country's overall economic health, government fiscal policies, and global economic trends. A robust economy and favorable government policies can lead to increased investment in technology and digital infrastructure, driving the demand for SaaS solutions. On the other hand, a weak economy and unstable fiscal policies may hinder the growth of the SaaS market. Additionally, the increasing digitalization of businesses and the need for cost-effective and scalable solutions are also driving the adoption of SaaS in the public cloud market in Croatia.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.