Business Process as a Service - Croatia

Revenue in the Business Process as a Service market is projected to reach US$34.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.35%, resulting in a market volume of US$61.18m by 2029.
The average spend per employee in the Business Process as a Service market is projected to reach US$19.76 in 2024.
In global comparison, most revenue will be generated United States (US$27.06bn in 2024).

Definition:

Business Process as a Service (BPaaS) refers to the type of public cloud service that provides a comprehensive suite of cloud-based solutions designed to streamline and optimize various business processes. BPaaS providers offer a range of services, such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud. The BPaaS market includes the companies that provide these types of public cloud resources and services to individuals, businesses, and organizations. A typical example of this type of service is Accenture BpaaS.

Additional Information:

The Business Process as a Service (BPaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the BPaaS market include companies such as Accenture, IBM, Genpact, Deloitte, and Capgemini.

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Payroll processing services, such as ADP Workforce Now, Paychex, and Gusto
Human resources (HR) functions, such as Workday, Oracle HCM Cloud, and BambooHR
Customer relationship management (CRM) services, such as Salesforce, Microsoft Dynamics 365 CRM, and Zoho CRM
Accounting and finance services, such as Intuit QuickBooks Online, Xero, and FreshBooks
Procurement and supply chain management (SCM) solutions, such as Oracle SCM Cloud, SAP Integrated Business Planning (IBP), and Kinaxis RapidResponse

Enterprise software, such as SAP ERP, Oracle Database, and Microsoft SharePoint
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Suite
Private cloud services, such as VMware vCloud Suite, Microsoft Azure Stack HCI, and IBM Cloud Private
Physical data centers, such as those operated by Equinix, Digital Realty, or local providers

The Public Cloud market in Croatia has been experiencing mild growth, driven by the increasing adoption of Business Process as a Service (BPaaS) solutions. Factors such as the convenience of online services and the growing awareness of the benefits of digital technologies are impacting this growth rate.

Customer preferences: As the public cloud market in Croatia continues to grow, businesses are turning to Business Process as a Service (BPaaS) options for improved efficiency and cost savings. This trend is driven by the increasing demand for flexible and scalable solutions, as well as the rising popularity of remote work and collaboration tools. Additionally, with the country's strong focus on digitalization and innovation, there is a growing preference for cloud-based services that can streamline processes and enhance overall productivity.

Trends in the market: In Croatia, the Business Process as a Service Market within the Public Cloud Market is experiencing an increase in adoption due to the growing demand for cost-effective and efficient solutions. This trend is expected to continue as more companies shift towards cloud-based services to streamline their business processes. Additionally, there is a rising trend of integrating artificial intelligence and machine learning into these services to further optimize operations. This has significant implications for industry stakeholders, as it allows for increased productivity, cost savings, and improved customer experiences. However, it also raises concerns about data security and privacy, which will need to be addressed by service providers to maintain consumer trust.

Local special circumstances: In Croatia, the Business Process as a Service Market within the Public Cloud Market is influenced by the country's strong focus on digitalization and innovation. The government has implemented various initiatives to promote the adoption of cloud computing, such as the Cloud Computing Development Strategy and the Croatian Cloud Infrastructure. Additionally, the country's geographical location and its proximity to other European Union member states have accelerated the growth of the market, making it a hub for international cloud service providers. The unique combination of these factors has created a favorable environment for the Business Process as a Service Market within the Public Cloud Market in Croatia.

Underlying macroeconomic factors: The growth of the Business Process as a Service Market within the Public Cloud Market in Croatia is significantly impacted by macroeconomic factors such as the country's economic stability, government policies, and overall investment in digital infrastructure. Countries with a strong and stable economy, favorable regulatory environments, and strategic investments in digital technologies are expected to experience higher market growth compared to regions with economic challenges and limited investments in digital infrastructure. Moreover, the increasing demand for cost-effective and efficient business solutions, coupled with the adoption of cloud-based technologies, is expected to drive the growth of the Business Process as a Service Market in Croatia.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.