Software as a Service - Australia

Revenue in the 0 market in Australia is projected to reach US$6.30bn in 2025.
The Software as a Service market sector dominates the market in Australia with a projected market volume of 0 in 2025.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2025-2029) of 19.95%, which will result in a market volume of US$13.04bn by 2029.
In a global context, the majority of revenue will be generated the United States, amounting to US$221.46bn in 2025.
Australia's Software as a Service market is experiencing significant growth as businesses increasingly prioritize cloud solutions for enhanced operational efficiency and flexibility.

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

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Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

Software as a Service: market data & analysis

The Software as a Service market in the Public Cloud Market in Australia is experiencing subdued growth, impacted by factors such as slow adoption of digital technologies and lack of awareness among consumers. However, the convenience of online services may drive future growth.

Customer preferences: As businesses in Australia continue to embrace the benefits of cloud computing, there has been a significant increase in the demand for Software as a Service (SaaS) solutions. This trend is driven by the desire for more efficient and cost-effective software solutions, as well as the need for remote collaboration and productivity tools in an increasingly digitalized workspace. Additionally, the growing reliance on mobile devices and the rise of remote work have also contributed to the popularity of SaaS solutions within the Public Cloud Market.

Trends in the market: In Australia, the Software as a Service market within the Public Cloud market is experiencing a surge in demand for collaboration and productivity tools, as remote work becomes the norm. Additionally, there is a growing trend of utilizing cloud-based project management and customer relationship management (CRM) software for enhanced efficiency and data management. This trajectory is significant as it allows businesses to streamline operations and adapt to changing work environments. Moreover, it presents opportunities for industry stakeholders to tap into the growing demand for cloud-based solutions and offer innovative services to cater to evolving business needs.

Local special circumstances: In Australia, the Software as a Service Market within the Public Cloud Market is heavily influenced by the country's strong adoption of technology and its highly developed digital infrastructure. Additionally, the country's strict data privacy regulations ensure the secure handling of sensitive data, giving consumers and businesses confidence in utilizing cloud-based solutions. Furthermore, the country's geographic isolation and limited resources have led to a strong focus on efficiency and cost-effectiveness, making the public cloud an attractive option for businesses looking to streamline their operations.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Australia is influenced by various macroeconomic factors such as the country's stable economic growth, favorable government policies, and increasing adoption of digital technologies. Australia's strong economic performance and investment in IT infrastructure have created a conducive environment for the growth of the public cloud market. Furthermore, the government's support for digital transformation and its focus on promoting innovation and entrepreneurship have also contributed to the expansion of the SaaS market in the country. Additionally, the rising demand for digital solutions and services due to the increasing prevalence of chronic diseases and the aging population is expected to drive the growth of the SaaS market in Australia.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the {Technology} market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.

Software as a Service - Australia

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Software as a Service - statistics & facts

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