Platform as a Service - Southern Asia

Revenue in the Platform as a Service market is projected to reach US$2.03bn in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 22.96%, resulting in a market volume of US$5.71bn by 2029.
In global comparison, most revenue will be generated United States (US$91.02bn in 2024).

Definition:

Platform as a Service (PaaS) refers to the type of public cloud service that provides a ready-to-use platform and environment for developers to build, deploy, and manage applications. PaaS offers tools, frameworks, and services that streamline the development process, thus eliminating the need to manage the underlying infrastructure. It allows developers to focus on the tasks of writing code and creating applications without worrying about server setup or maintenance. The PaaS market includes the companies that provide these types of public cloud resources and services to individuals, businesses, and organizations. A typical example of this type of service is Google App Engine.

Additional Information:

The Platform as a Service (PaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the PaaS market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (App Engine), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Application development, such as Microsoft Azure App Service, Google App Engine, and AWS Elastic Beanstalk
Debugging processes, such as Microsoft Azure Monitor and AWS X-Ray
Testing, such as Google Cloud Flood, Distributed Load Testing on AWS, and Microsoft Azure Load Testing
Deployment tools, such as Microsoft Azure Deployment Environments and AWS CodeDeploy

Infrastructure-as-a-Service (IaaS), such as Amazon Elastic Compute Cloud (EC2), Azure IaaS, Google Compute Engine (GCE), Alibaba Cloud ECS, and Oracle Cloud Infrastructure
Software-as-a-Service (SaaS), such as Microsoft 365, Salesforce, Google Workspace, and Zoom
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Platform as a Service Market in the Public Cloud Market of Southern Asia is experiencing rapid growth due to the high demand for digital solutions, increasing health awareness, and convenience of online services. With an elevated growth rate, this market is being driven by factors such as the government's focus on digitization and the growing use of smartphones for accessing healthcare services.

Customer preferences: The Platform as a Service Market within the Public Cloud Market in Southern Asia has seen a rise in demand for customized digital solutions, particularly in industries such as healthcare and finance. This trend is fueled by the region's growing tech-savvy population and increasing adoption of digital services. Additionally, there has been a shift towards cloud-based solutions for improved data security and scalability, as well as the need for cost-effective and efficient business operations.

Trends in the market: In Southern Asia, there is a growing trend of businesses adopting Platform as a Service (PaaS) solutions in the Public Cloud market. This trend is driven by the increasing demand for cost-effective and scalable cloud services. With the rise of digital transformation initiatives, PaaS is becoming a popular choice for businesses looking to modernize their IT infrastructure. This trend is expected to continue in the coming years, with industry experts predicting a significant growth in PaaS adoption. This has significant implications for stakeholders, as PaaS offers a range of benefits such as faster time-to-market, increased agility, and reduced operational costs. It also opens up opportunities for service providers to offer tailored PaaS solutions to cater to the specific needs of businesses in the region.

Local special circumstances: In countries like India and China, the Platform as a Service Market within the Public Cloud Market is experiencing rapid growth due to the increasing demand for cost-effective and scalable IT solutions. However, local factors such as government regulations and data privacy laws pose challenges for foreign cloud service providers. Additionally, cultural preferences and language barriers also play a significant role in the adoption of PaaS solutions in these markets. For instance, in China, the market is heavily influenced by the government's "Internet Plus" strategy, promoting the integration of internet technologies with traditional industries. In India, the market is driven by the need for digital transformation in various sectors, such as e-commerce and healthcare. These unique factors must be considered by companies looking to enter or expand in these markets.

Underlying macroeconomic factors: The growth of the Platform as a Service Market within the Public Cloud Market in Southern Asia is heavily impacted by macroeconomic factors such as technological advancements, government policies, and overall economic health. Countries with stable economies and supportive government policies are experiencing faster market growth compared to those with economic challenges and limited government investments. Additionally, the increasing adoption of digital technologies in various sectors, such as banking, healthcare, and education, is creating a demand for PaaS solutions in the region. Moreover, the growing digitalization of businesses and the need for cost-efficient and scalable cloud services are also contributing to the market growth in Southern Asia.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.