Platform as a Service - D-A-CH

D-A-CH

Revenue in the Platform as a Service market is projected to reach US$8.41bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.20%, resulting in a market volume of US$18.60bn by 2029.
The average spend per employee in the Platform as a Service market is projected to reach US$151.40 in 2024.
In global comparison, most revenue will be generated in the United States (US$91,020.00m in 2024).

Key regions: United States, Italy, Australia, Netherlands, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Platform as a Service market in D-A-CH is witnessing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In the D-A-CH region, customers are increasingly embracing cloud-based solutions, including Platform as a Service (PaaS). This is driven by the need for scalable and flexible IT infrastructure, cost savings, and the ability to focus on core business functions rather than managing IT systems. Additionally, customers are looking for PaaS providers that offer a wide range of services and integrations, as well as strong security measures to protect their data.

Trends in the market: One of the key trends in the PaaS market in D-A-CH is the rising adoption of multi-cloud strategies. Organizations are increasingly using multiple cloud providers to leverage the strengths of each platform and avoid vendor lock-in. This trend is driving the demand for PaaS solutions that can seamlessly integrate with different cloud environments and provide interoperability. Another trend in the market is the growing popularity of containerization and microservices architecture. PaaS providers are offering container orchestration platforms and tools to help organizations deploy and manage applications more efficiently. This trend is driven by the need for agility, scalability, and faster time-to-market for software development and deployment.

Local special circumstances: The D-A-CH region consists of Germany, Austria, and Switzerland, each with its own unique characteristics. In Germany, data protection and privacy regulations, such as the General Data Protection Regulation (GDPR), play a significant role in shaping the PaaS market. Organizations in Germany prioritize PaaS providers that comply with strict data protection laws and offer secure data storage and processing. In Switzerland, the financial services industry is a major driver of the PaaS market. Swiss banks and financial institutions are increasingly adopting PaaS solutions to modernize their IT infrastructure, improve operational efficiency, and enhance customer experience. PaaS providers that offer industry-specific solutions and comply with Swiss financial regulations have a competitive advantage in the market.

Underlying macroeconomic factors: The strong economy and high level of digitalization in the D-A-CH region are contributing to the growth of the PaaS market. Organizations across various industries are investing in digital transformation initiatives, driving the demand for cloud-based solutions like PaaS. Additionally, the region's skilled workforce and technological expertise make it an attractive market for PaaS providers. In conclusion, the Platform as a Service market in D-A-CH is experiencing significant growth and development due to customer preferences for cloud-based solutions, trends such as multi-cloud strategies and containerization, local special circumstances like data protection regulations and the financial services industry, and underlying macroeconomic factors such as a strong economy and high level of digitalization. PaaS providers that understand and cater to these factors have a competitive advantage in the market.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.