Public Cloud - Peru

Peru

Revenue in the Public Cloud market is projected to reach US$1,066.00m in 2024.
Platform as a Service dominates the market with a projected market volume of US$311.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.71%, resulting in a market volume of US$2,513.00m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Peru is experiencing steady growth due to factors such as increasing adoption of digital technologies, growing awareness of the importance of cloud services, and the convenience of online access. The average growth rate can be attributed to factors such as the expanding sub-markets and the increasing demand for Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service.

Customer preferences: Peruvian consumers are increasingly turning to public cloud solutions for their business operations, driven by the need for cost efficiency and scalability. This trend is particularly evident among small and medium enterprises, who are looking for affordable options to enhance their digital capabilities and compete in the global market. Additionally, the growing use of digital platforms and e-commerce in Peru has also led to a rise in demand for public cloud services, as businesses seek to optimize their online presence and reach a wider audience.

Trends in the market: In Peru, the Public Cloud Market is experiencing a surge in demand for cloud-based services, as businesses and organizations seek to streamline operations and reduce costs. This trend is expected to continue, with a projected CAGR of 27.4% from 2019 to 2024. The significance of this trend lies in its potential to transform the IT landscape and drive digital transformation across industries. For industry stakeholders, this presents opportunities for growth and innovation, but also the need to stay updated on emerging technologies and security measures in the ever-evolving cloud market. Additionally, the shift towards cloud-based solutions could have implications for traditional IT service providers, as they may need to adapt their offerings to remain competitive in this rapidly changing market.

Local special circumstances: In Peru, the Public Cloud Market is experiencing rapid growth due to the country's strong economic performance and increasing adoption of technology. With a large and growing population of internet users, the demand for cloud services is on the rise. Additionally, the government has implemented favorable policies to encourage digitalization and promote the use of cloud computing among businesses. This has created a favorable environment for the Public Cloud Market to thrive and cater to the unique needs of the Peruvian market.

Underlying macroeconomic factors: The growth of the Public Cloud Market is also influenced by macroeconomic factors such as technological advancements, government support, and investment in IT infrastructure. Countries with favorable regulatory environments and strong investment in cloud technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the increasing adoption of digital transformation and the growing demand for efficient and cost-effective business solutions worldwide are driving the demand for public cloud services.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.