Public Cloud - Peru

Peru

Revenue in the Public Cloud market is projected to reach US$1,066.00m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$317.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.71%, resulting in a market volume of US$2,513.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$58.25 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

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Currency

Analyst Opinion

The Public Cloud market in Peru has been experiencing steady growth, driven by factors such as increasing adoption of digital technologies, growing awareness about the benefits of cloud services, and the convenience of accessing services online. This growth rate is influenced by the various sub-markets within the industry, with Infrastructure, Platform, Software, Business Process, and Desktop as a Service all contributing to the overall market growth. However, challenges such as limited internet infrastructure and data privacy concerns may impact the growth rate in the future.

Customer preferences: One notable trend in consumer preferences in Peru's public cloud market is the increasing adoption of cloud-based solutions for remote work and collaboration. This shift is driven by the country's growing tech-savvy workforce and the need for flexible and efficient ways of working. Additionally, the shift towards cloud-based services is also influenced by the increasing demand for data security and cost-effective IT solutions among businesses of all sizes.

Trends in the market: In Peru, the Public Cloud Market is seeing a rise in demand for hybrid cloud solutions, with businesses opting for a mix of public and private cloud services to meet their specific needs. Additionally, there is a growing trend of utilizing cloud-based data analytics and artificial intelligence tools to improve decision-making and streamline operations. This trajectory highlights the increasing reliance on cloud technology in various industries and underscores the need for businesses to stay competitive by embracing these innovations. Industry stakeholders must adapt to these trends to remain relevant and capitalize on the potential benefits of the Public Cloud Market in Peru.

Local special circumstances: In Peru, the Public Cloud market is experiencing rapid growth due to the country's increasing digitalization and government support for technological advancements. The market is also influenced by Peru's unique geography, with a high concentration of businesses in urban centers and a growing demand for cloud services in rural areas. Additionally, the country's cultural emphasis on efficiency and cost-effectiveness drives the adoption of public cloud solutions. Furthermore, Peru's regulatory framework, which promotes foreign investment and supports the development of digital infrastructure, is a key factor in the market's growth and competitiveness.

Underlying macroeconomic factors: The Public Cloud Market in Peru is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in IT infrastructure. Peru's stable economic growth and increasing adoption of digital technologies have created a favorable environment for the growth of the public cloud market. Additionally, the country's focus on improving digital connectivity and promoting e-commerce has also contributed to the demand for public cloud services. Moreover, the rising trend of outsourcing IT services to cloud providers in order to reduce costs and improve efficiency is expected to further drive the growth of the public cloud market in Peru.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.