Software - Peru

Peru

Revenue in the Software market is projected to reach US$1.00bn in 2024.
Enterprise Software dominates the market with a projected market volume of US$0.42bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.06%, resulting in a market volume of US$1.28bn by 2029.
In global comparison, most revenue will be generated in the United States (US$363.40bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Market

Region

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Currency

Analyst Opinion

Peru, the third-largest country in South America, is known for its rich history, diverse culture, and breathtaking landscapes. However, the country is also making strides in the technology sector, particularly in the software market.

Customer preferences: Peruvian customers have shown a growing preference for software solutions that cater to their specific needs. This has led to an increase in demand for customized software products that can help businesses streamline their operations and improve their overall efficiency. Additionally, cloud-based software solutions have become increasingly popular in Peru, as they offer greater flexibility and scalability to businesses of all sizes.

Trends in the market: One of the key trends in the Peruvian software market is the rise of mobile applications. With the widespread adoption of smartphones and tablets, more and more businesses are looking to develop mobile apps to connect with their customers and improve their overall user experience. Another trend is the growing demand for software solutions that can help businesses comply with local regulations and tax laws. As the Peruvian government continues to implement new regulations, businesses are turning to software providers to help them stay compliant.

Local special circumstances: One of the unique aspects of the Peruvian software market is the strong emphasis on customer service. Peruvian businesses place a high value on building strong relationships with their customers, and software providers that can offer personalized support and training are more likely to succeed in the market. Additionally, the Peruvian government has launched several initiatives to promote the growth of the technology sector, including tax incentives for businesses that invest in research and development.

Underlying macroeconomic factors: Peru has experienced steady economic growth over the past decade, with a GDP growth rate of around 4% in recent years. This growth has been driven by a combination of factors, including a stable political environment, a growing middle class, and a thriving tourism industry. As businesses in Peru continue to expand and modernize, the demand for software solutions is expected to continue to grow, providing opportunities for both local and international software providers.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.